We’re excited to announce that Newsletter Glue now integrates with Omeda, the audience data platform trusted by professional media companies and B2B publishers. If your organization runs on Omeda’s ecosystem, you can now build and send newsletters directly from WordPress while keeping your audience data exactly where it belongs.
What is Omeda?
Omeda is an integrated audience data platform built specifically for professional media, publishers, and content creators. Unlike general-purpose email marketing tools, Omeda combines a customer data platform (CDP), marketing automation, email deployment, and subscription management into a unified system designed for the complexities of modern publishing operations.
What sets Omeda apart is its singular focus on media. The platform understands the unique challenges publishers face—from subscription fulfillment to audience monetization across multiple revenue streams.
It consolidates siloed databases into a single view of your audience, capturing every touchpoint with your subscribers. Your first-party data becomes actionable across email, web, social, and advertising channels through precise segmentation and targeting.
For publishers managing paid content, Omeda handles print and digital subscriptions, paywalls, metering, and entitlements from one system. The platform carries SOC 1 and 2 certifications with built-in consent management and privacy compliance tools for organizations that need enterprise-grade data governance.
Media companies using Omeda report significant operational gains. One publisher noted a 37% growth in their audience database after consolidating onto the platform, along with 56% efficiency improvements in email operations. For teams juggling multiple disconnected systems, that kind of consolidation changes how work gets done.
What You Can Do with Newsletter Glue + Omeda
This integration connects your WordPress content workflow directly to Omeda’s audience infrastructure. Write newsletters using the block editor and deliver them through Omeda’s email system with your established sender reputation intact.
Your existing audience segments carry over, so campaigns reach the right subscribers without rebuilding targeting rules. Newsletter Glue’s subscriber forms feed new contacts directly into your Omeda database, and any merge tags you’ve configured in Omeda work seamlessly in your WordPress-built emails.
No migration, no data duplication. Your audience stays in Omeda where it belongs, and your content team works in WordPress where they’re most productive.
Getting Started
Setup requires your Omeda API credentials. In Newsletter Glue, navigate to Newsletters → Settings → Connections, select Omeda from the integration dropdown, then enter your API key and Brand Abbreviation. Click Connect and you’re ready to publish.
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One workflow note: Omeda requires manual campaign approval in their dashboard before sends go out. This is by design—it gives your team a final review checkpoint before reaching your audience.
Who Should Consider This Integration
This pairing makes sense for B2B publishers already invested in Omeda’s audience management ecosystem who want to streamline newsletter production. It’s equally relevant for media companies managing multiple brands, publications, or subscription products through Omeda.
Enterprise teams where editorial works in WordPress but marketing and audience operations live in Omeda will find this especially useful. If your organization has complex audience data and needs the newsletter system connected to the CDP rather than siloed from it, this integration bridges that gap.
Try It Out
Already using Omeda? Connect it to Newsletter Glue and let your editorial team publish newsletters without leaving WordPress.
Check out our full integration guide for step-by-step setup instructions with screenshots.
Questions about the Omeda integration or need help with your enterprise setup? Book an enterprise call with our team.
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